Where Ideas Go To Thrive

We're a behavior-focused product studio partnering with high growth companies to
build, validate and accelerate product growth.

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We're there at each stage of the journey



You're searching for the partner to bring your idea to life. We take visions and make them a reality and we do it fast.

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Product Market Fit

You're struggling to find product market fit. We get you un-stuck by uncovering hidden insights your customers aren't telling you.

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You've found product market fit and now it's time to drive growth. We help teams reduce CAC and increase LTV.

Problems we solve

At each stage during the product lifecycle different challenges arise.
We're there every step of the way.

Stalled Growth

Your idea is a winner but you're struggling to hit KPIs. You're fielding feature requests from various stakeholders and spinning your wheels.

User Churn

Converted users don't stick around while you spend money acquiring new customers only to watch them walk out the door a short time later.

Product Vision

A blurry vision confuses team members. You find yourself rehashing the same conversations as the team becomes frustrated with a lack of clarity.

Poor User Experience

Pieces of the product have been layered on over time resulting in a poor, confusing & hard to use experience.

Clogged Dev Pipeline

Your team is stuck in build mode. Every feature takes 2-3x the estimate delaying critical build-deploy-learn cycles.

Research Skills Gap

Your team is talented but they're stretched thin. User research is a priority but you don't have the resources or know how to execute.

Case Study: Yearly

↑ 270% ARR | ↑ 146% ACV | ↓ $80k cost

Using realistic prototypes & behavioral science to unlock the next level of growth

Screen capture of the Yearly product website.

Our methodology

Locating the point of convergence.

Product success lives at the intersection of the customer pain, the product experience and the go to market strategy. We research & validate all three and find the point of convergence.

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How we get there

Not by mistake.

One part art, one part science and one part experimentation.

We blend human centered design with behavioral science, nail the basics and dream up out-of-the-box concepts, test early and often, weed out the losers and double down on the winners.


How we work

Clarity through experiments.

Each step builds on the previous. While the process looks linear, it’s iterative in nature as data drives how all three areas come together.

A process

Our capabilities

From idea to delivery.

We talk the talk and walk the walk through the entire product life cycle taking a concept from an idea into a full functioning interactive frontend experience all backed by real in-market data.

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Let's see how we can work togethter.
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“Product market fit is hard work, and Patent355 accelerates this by taking a behavioral approach to where the value is hidden and they do so by being a great partner and nimble thinkers.”

Andy Van Solkema

OwnIt | Chief Product Officer

We Wrote the Book

Decoding the Why explores how high growth companies can integrate the power of behavioral science to unlock product & go-to-market strategies.

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Cover of Decoding the Why book