Reignite Growth Through Behavioral Insights

Our Fuel // Friction Audit reignites growth through the infusion of behavioral science.

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Problems We Solve

In the ever-evolving digital landscape, companies grapple with challenges that impede growth, user engagement, and market penetration. Our "Fuel // Friction Audit" addresses these problems.



Emphasis to enhance and improve retention rates knowing that sustained engagement is vital for long-term success.


Need to boost the Average Revenue Per User in effort to grow top line revenue from existing customer base.


Unclear what product changes will actually drive retention & ARPU. Feels like you're throwing seeds over a fence and hoping a tree will grow.

Interested in learning more? Let's Chat.
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A Behavioral First Approach Unlocks Growth

We identify ideal behaviors first and then propose the right features to achieve that result. When you start with behaviors, product features and marketing strategies have a higher likelihood of success.

Discovery and Diagnosis

We start our process with an immersive kickoff workshop, complemented by individual interviews with your team members. This approach provides us insight into your strategies that have worked well and gives clarity on the challenges you're currently grappling with.

Behavioral Analysis

Dive deep into the behavioral aspects, studying user motivations, actions, and barriers. Utilize behavioral science techniques to understand not just what users do, but why they do it, laying the groundwork for informed interventions.

Friction Point Mapping

Detailed mapping of identified friction areas in the user journey. Prioritize these areas based on their impact, offering actionable recommendations to eliminate or reduce them, streamlining the user experience.

Fuel Formulation

Based on insights from the behavioral analysis and friction mapping, design strategies (the 'fuel') to drive growth. This could involve enhancing product features, refining the GTM approach, or crafting campaigns that resonate deeply with the target audience's motivations.

Case Study: Yearly

↑ 270% ARR | ↑ 146% ACV | ↓ $80k cost

Using realistic prototypes & behavioral science to unlock the next level of growth

Screen capture of the Yearly product website.

The Benefits

Navigating the complex world of product development and market strategy requires more than just intuition; it demands an approach rooted in evidence and expertise. At Patent355, our "Fuel // Friction Audit" doesn't just highlight the issues; it offers actionable solutions.

At each stage during the product lifecycle different challenges arise.
We're there every step of the way.

Behavioral Insight

By harnessing the power of behavioral science, we provide a deep understanding of user motivations and actions, ensuring your product resonates at a more profound level.

Clear Roadmap

Our process lays out a comprehensive strategy, detailing both challenges and opportunities, ensuring you have a clear path forward.

Optimized User Experience

By identifying and addressing friction points, we ensure a smoother, more intuitive experience for your users, leading to increased engagement and loyalty.

Informed GTM Strategy

With insights from our analysis, your go-to-market approach becomes more targeted, increasing the likelihood of market success.

Data-Driven Decisions

Move beyond gut feelings. Our approach ensures your decisions are backed by real data and behavioral insights, resulting in more effective outcomes.

Sustainable Growth

Through our strategies, not only do you achieve short-term wins but also set the foundation for long-term, sustainable growth.

“Product market fit is hard work, and EV accelerates this by taking a behavioral approach to where the value is hidden and they do so by being a great partner and nimble thinkers.”

Andy Van Solkema

OwnIt | Chief Product Officer
Interested in learning more? Let's Chat.
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Prototyping & Validation

You have an idea but you're not quite ready to build yet. Let us help you bring your idea to life, validate the market need and align your team around a product vision.

Customer Discovery Research

Gain valuable insights into your customers' needs and behaviors. Uncover hidden opportunities to enhance your products and strategies through in-depth research and analysis.

Design and Development

We specialize in helping companies bring innovative products to market from idea on a back of a napkin to a fully functioning scalable product.

We Wrote the Book

Decoding the Why explores how high growth companies can integrate the power of behavioral science to unlock product & go-to-market strategies.

Use promo code Patent355 to receive a free eBook and Kindle copy.

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