The inclination to accept and act on suggestions of others.

What it is

Suggestibility is the quality of being inclined to accept and act on the suggestions of others. It refers to the degree to which a person's perceptions or behaviors can be influenced by others through implicit or explicit suggestions. This can occur in various contexts, such as during hypnosis, in response to peer pressure, or under the influence of authority figures. It's important to note that high suggestibility can sometimes lead to false memories or beliefs, as individuals may accept and internalize information that is not accurate.

How to use it

1. Personalized Suggestions on Dashboard

Suggestibility can be used to increase conversions, retention, and engagement through personalizing suggestions on the user's dashboard. By analyzing the user's previous activities, preferences, and behavior on the platform, the tech startup can offer recommendations that are likely to interest the user. This not only increases user engagement but also influences their decision-making, leading to higher conversions and retention. The user feels understood and valued, encouraging them to continue using the platform.

2. In-app Suggestions for Additional Features

Many tech startups provide basic services for free but charge for premium features. Suggestibility can be used to subtly suggest the user try these additional features. For instance, when a user completes a task using the basic feature, a pop-up might appear suggesting they try a premium feature that eases or enhances the task. The aim is to make the user aware of the additional benefits they could get, enticing them to upgrade their account, and thereby increasing conversions.

3. Suggestive Notifications

Notifications can be a powerful tool to increase user retention and engagement. By sending suggestive notifications about new features, updates, or activities on the platform, users are reminded to return to the app and engage with it. These notifications should be personalized and relevant to the user's interests to be effective. They can also be used to incentivize users to complete certain actions, such as completing a profile or trying a new feature, which can improve user engagement and retention.

4. User Onboarding Suggestions

When a new user signs up for a tech startup's services, suggestibility can be used during the onboarding process to increase conversions. By suggesting the next steps the user should take or providing suggestions on how to get the most out of the platform, the startup can guide the user's actions. This can help the user see the value of the service quickly, increasing the likelihood that they will convert and continue using the service.

5. Suggestive CTAs

Call-to-actions (CTAs) are vital in driving conversions. Suggestive CTAs are designed to guide the user towards a desired action subtly. For instance, instead of a simple "Sign Up" button, a tech startup could use a suggestive CTA like "Start your journey with us" or "Join us and gain a competitive edge". This suggests to the user that by signing up, they're embarking on a beneficial journey, making the CTA more compelling and increasing conversions.

6. Suggesting Social Sharing

Encouraging users to share their experiences with the platform on their social media channels can increase engagement and conversions. This can be achieved by subtly suggesting users share their achievements or results from the platform on social media. Not only does this increase user engagement, but it also acts as a form of free advertising for the startup, potentially attracting new users and increasing conversions.

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