Behavior-Driven Product Development Company

Translating human insights into digital mastery

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Problems We Solve

In the dynamic landscape of digital products, challenges pop up at every corner. Whether it's refining an idea, understanding user behavior, or ensuring your app runs seamlessly, we've seen it all. Our dedicated team is here not just to identify, but also to navigate and overcome these common hurdles with you. With us by your side, you can turn every challenge into an opportunity, ensuring a smoother, more successful journey for your projects.

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Idea Refinement

A brilliant concept can sometimes lack clarity or feasibility. We help sharpen your vision, ensuring it's both innovative and executable

Understanding User Behavior

It's not always intuitive to predict how users will interact with a product. We delve deep into user psychology to design experiences that resonate.

Navigating Market Fit

Even the most innovative ideas can falter without proper positioning. We assist in aligning your product with market demands and trends.

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Our Approach

Our process is a well-choreographed symphony of discovery, design, development, and delivery. With each step, we infuse creativity and expertise, ensuring that your product journey from concept to reality is marked by innovation, collaboration, and your success at every turn.

Conceptualization

We start with a deep dive this allows us to gain a clear understanding of your journey to date, the steps you've taken, the challenges you've faced, and the milestones you've achieved. This foundational knowledge ensures we can effectively build upon your existing efforts and strategize for the future and begin putting pen to paper.

Research

Following our initial discussions, we delve into the crucial research phase, focusing heavily on industry trends and competitor landscapes. Utilizing behavioral science, we study customer behaviors and motivations, enabling a deeper understanding of user needs and preferences. Through rigorous user research, we glean insights into how potential users might interact with your product. This holistic approach ensures our strategies are data-driven, positioning your startup for maximum impact in the market.

Prototyping

Following our initial discussions, we delve into the crucial research phase, focusing heavily on industry trends and competitor landscapes. Utilizing behavioral science, we study customer behaviors and motivations, enabling a deeper understanding of user needs and preferences. Through rigorous user research, we glean insights into how potential users might interact with your product. This holistic approach ensures our strategies are data-driven, positioning your startup for maximum impact in the market.

Design and Development

Our research and prototyping efforts culminate into creating a polished and functional product. Drawing on behavioral science, we craft design elements that align with user behaviors and cognitive patterns, ensuring an intuitive user experience. Through iterative design reviews and agile development cycles, we seamlessly integrate features, refine aesthetics, and enhance usability. This meticulous process guarantees that the final product is not only visually appealing but also robust, user-friendly, and ready to make its mark in the market.

Case Study: Yearly

↑ 270% ARR | ↑ 146% ACV | ↓ $80k cost

Using realistic prototypes & behavioral science to unlock the next level of growth

Screen capture of the Yearly product website.

The Benefits

At each stage during the product lifecycle different challenges arise.
We're there every step of the way.

Market-Ready Products

With our keen insights and expertise, your product is always ahead of the curve.

Cutting-Edge Technology

We stay abreast of the latest technological advancements and innovations, ensuring your product leverages the latest tech solutions.

Expertise & Innovation

Years in the field mean we bring a mix of experience and fresh, innovative solutions.

Reduce Risk

Early testing and validation ensure you're building the right product for the right market.

Real World Validation

We don't build in isolation. Our process is baked with constant internal and external feedback points.

Human Behavior

We build with behavioral science at our core so all of our solutions are on an understanding of what drives human behavior.

“Product market fit is hard work, and EV accelerates this by taking a behavioral approach to where the value is hidden and they do so by being a great partner and nimble thinkers.”

Andy Van Solkema

OwnIt | Chief Product Officer
Interested in learning more? Let's Chat.
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Services

Advisory & Consulting

Creating a successful product requires more than just great idea. That's why we offer a range of advisory services to help your team navigate the complex landscape of product ideation, design, validation and launch.

Conversion Rate Optimization Services

Unlock growth with expert conversion rate optimization services. Leverage behavioral science for high-impact results. Boost your Conversion Rate (CR) and revenue.

Customer Discovery Research

Gain valuable insights into your customers' needs and behaviors. Uncover hidden opportunities to enhance your products and strategies through in-depth research and analysis.

We Wrote the Book

Decoding the Why explores how high growth companies can integrate the power of behavioral science to unlock product & go-to-market strategies.

Use promo code Patent355 to receive a free eBook and Kindle copy.

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